Ola da Brasila

Ola Ola, la Brasilia

I wish I could spell it in Portuguese, like the Brazilians any way now that I've grabbed your attention, please continue reading!



source: http://goo.gl/1hnLJk

The Golden World Cup

The World Cup 2014 might have come and gone, but the legacy was left. If you thought that the Brazilians would not be able to beat the Vuvuzela's and Zakumi, you thought wrong. The Brazilian's did an even better job, if I have to say so myself. Here's a thing everyone thought that Brazil will have the difficult task in doing better than South Africa, but guess what they did a magnificent job! The Fifa World Cup 2014 was the most watched tournament in the history of the Fifa tournament gold.
 source: http://goo.gl/z806Gp

Here's a thing, with the world moving to digital media, it helps sport tournaments such as the World Cup to be the most viewed and be the most loved. Okay, lets back-track a bit 2010 was a good World Cup even if I have to say so myself, but back then Social Media wasn't as big as it is these days! Which is why this World Cup will go down in history as one of the best World Cups ever. Fifa had four different social media operating successful at the same time.

OH! BUT WAIT...SOCIAL MEDIA IS TAKING OVER.

source:
http://goo.gl/s0JNXK



Let me start with Facebook. People were able to stay in touch even if there were in their offices, because people were involved in conversation. Whatever team was playing people took part in the conversation, the page was the most liked page during the World Cup http://goo.gl/tLKwEh. Wasn't there a minute were you stopped and you were like, let me check what is happening on Facebook? I know, I had those moments especially during the big matches. Than there was Twitter.

Everybody knows nowadays that Twitter is the new "communicators bests friends." This is where people ran to see the latest scores, looked at the most trending topics of a particular match. Facebook is good, but Twitter is even better because it convenient, it the new "news room." Think about it really now, if we didn't have Twitter we would have waited for news Bulletin to see the score, the next best thing . Like really now, who has the time to wait for the news when you have the news on the palm of your hand? I know I don't, or maybe you still wait for that 3 seconds Sport bulletin, were most probably you won't even see that brilliant goal being scored! Instagram tells the best stories.

This baby (Instagram) is taking over all social networks. You are familiar with the following words "a picture tells thousands words?" Well that's what happened exactly during the world cup, we would look at the pictures in order to see what happened. This social media was the 3rd most used http://goo.gl/rJwnkF . Than came the old mate YouTube.

You want to watch it over and over again? Guess what YouTube give you that chance, even after the World Cup we can still watch the Highlights of the most bizzar goals and well the most humiliating score lines we've ever seen http://goo.gl/79490U even the women's world cup is shown. Now looking in teams of Public Relations and Social Media, working together as one it turned the World Cup 2014 to be thee Best World Cup ever, don't you think? Don't you get the feeling that things are going to get better with Social Media assisting Public Relations in reputation management? I would like to know your views on Social Media helping Big tournaments such as this, is it giving it the high hype it needs? Or do you think PR can do more, than just relying on Social Media?

Source: YouTube





Toffees Rebrand

The Toffees rebrand

Out with the Old, In with the new...new song sang by the TOFFEES' fans.

What a nice song to sing, don't you think? Okay let me get into it. With Everton FC  changing their logo, the were saying to their fan's let have a new beginning with it and create new history. With the help of some PR of course. Knowing how feisty  the Toffee fans are they were a bit hard to convince to a new logo. The real nice way to persuade fans, is to take them back to the history of the club's logo, which is the crest www.evertonfc.com.

In order for the re-branding to be successful, the fans needed to see where it all began. With the help of social media in order to get the fans to like the idea, they could voice out their thoughts because there were against the new logo. So when, the going gets tough you try different ways. Such as getting the fans involved in the designing of the new logo. After all dolls, fans are the Toffees they want nothing, accept if they are going to be involved in the process.

Involving the Fans



So Everton got them involved. This is one way of making fans happy by giving them the chance to say their views www.evertonfc.com. What do you think about the power of involving the fans, smart isn't? www.creativereview.co.uk. All the teams merchandise's, with the new logo and the new look dominating. http://evertondirect.evertonfc.com. And giving the new logo all the publicity it needs, so that the fans can embrace it.

Do you think that there was enough of Public Relations being done to get the fans into supporting the new logo? Also do you think that asking the fans to add their input in the design was just a cover-up for the mistake of not asking them before the Club rebranded the logo? You can share your views on this topic. Until the next Blog, know your Colours ;-)...

Source: www.evertonfc.com

                                                                                   Source: Youtube.com

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