The Toffees rebrand
Out with the Old, In with the new...new song sang by the TOFFEES' fans.
What a nice song to sing, don't you think? Okay let me get into it. With Everton FC changing their logo, the were saying to their fan's let have a new beginning with it and create new history. With the help of some PR of course. Knowing how feisty the Toffee fans are they were a bit hard to convince to a new logo. The real nice way to persuade fans, is to take them back to the history of the club's logo, which is the crest www.evertonfc.com.
In order for the re-branding to be successful, the fans needed to see where it all began. With the help of social media in order to get the fans to like the idea, they could voice out their thoughts because there were against the new logo. So when, the going gets tough you try different ways. Such as getting the fans involved in the designing of the new logo. After all dolls, fans are the Toffees they want nothing, accept if they are going to be involved in the process.
Do you think that there was enough of Public Relations being done to get the fans into supporting the new logo? Also do you think that asking the fans to add their input in the design was just a cover-up for the mistake of not asking them before the Club rebranded the logo? You can share your views on this topic. Until the next Blog, know your Colours ;-)...
In order for the re-branding to be successful, the fans needed to see where it all began. With the help of social media in order to get the fans to like the idea, they could voice out their thoughts because there were against the new logo. So when, the going gets tough you try different ways. Such as getting the fans involved in the designing of the new logo. After all dolls, fans are the Toffees they want nothing, accept if they are going to be involved in the process.
Involving the Fans
So Everton got them involved. This is one way of making fans happy by giving them the chance to say their views www.evertonfc.com. What do you think about the power of involving the fans, smart isn't? www.creativereview.co.uk. All the teams merchandise's, with the new logo and the new look dominating. http://evertondirect.evertonfc.com. And giving the new logo all the publicity it needs, so that the fans can embrace it.Do you think that there was enough of Public Relations being done to get the fans into supporting the new logo? Also do you think that asking the fans to add their input in the design was just a cover-up for the mistake of not asking them before the Club rebranded the logo? You can share your views on this topic. Until the next Blog, know your Colours ;-)...
Source: Youtube.com
