I wish I could spell it in Portuguese, like the Brazilians any way now that I've grabbed your attention, please continue reading!
source: http://goo.gl/1hnLJk
source: http://goo.gl/1hnLJk
The Golden World Cup
The World Cup 2014 might have come and gone, but the legacy was left. If you thought that the Brazilians would not be able to beat the Vuvuzela's and Zakumi, you thought wrong. The Brazilian's did an even better job, if I have to say so myself. Here's a thing everyone thought that Brazil will have the difficult task in doing better than South Africa, but guess what they did a magnificent job! The Fifa World Cup 2014 was the most watched tournament in the history of the Fifa tournament gold.
source: http://goo.gl/z806Gp
source: http://goo.gl/z806GpHere's a thing, with the world moving to digital media, it helps sport tournaments such as the World Cup to be the most viewed and be the most loved. Okay, lets back-track a bit 2010 was a good World Cup even if I have to say so myself, but back then Social Media wasn't as big as it is these days! Which is why this World Cup will go down in history as one of the best World Cups ever. Fifa had four different social media operating successful at the same time.
source:
Let me start with Facebook. People were able to stay in touch even if there were in their offices, because people were involved in conversation. Whatever team was playing people took part in the conversation, the page was the most liked page during the World Cup http://goo.gl/tLKwEh. Wasn't there a minute were you stopped and you were like, let me check what is happening on Facebook? I know, I had those moments especially during the big matches. Than there was Twitter.
Everybody knows nowadays that Twitter is the new "communicators bests friends." This is where people ran to see the latest scores, looked at the most trending topics of a particular match. Facebook is good, but Twitter is even better because it convenient, it the new "news room." Think about it really now, if we didn't have Twitter we would have waited for news Bulletin to see the score, the next best thing . Like really now, who has the time to wait for the news when you have the news on the palm of your hand? I know I don't, or maybe you still wait for that 3 seconds Sport bulletin, were most probably you won't even see that brilliant goal being scored! Instagram tells the best stories.
This baby (Instagram) is taking over all social networks. You are familiar with the following words "a picture tells thousands words?" Well that's what happened exactly during the world cup, we would look at the pictures in order to see what happened. This social media was the 3rd most used http://goo.gl/rJwnkF . Than came the old mate YouTube.
You want to watch it over and over again? Guess what YouTube give you that chance, even after the World Cup we can still watch the Highlights of the most bizzar goals and well the most humiliating score lines we've ever seen http://goo.gl/79490U even the women's world cup is shown. Now looking in teams of Public Relations and Social Media, working together as one it turned the World Cup 2014 to be thee Best World Cup ever, don't you think? Don't you get the feeling that things are going to get better with Social Media assisting Public Relations in reputation management? I would like to know your views on Social Media helping Big tournaments such as this, is it giving it the high hype it needs? Or do you think PR can do more, than just relying on Social Media?
Source: YouTube
! have to agree with you on this one 2014 world cup was one of the most enjoyable soccer tournament to happen this year, despite our boys not being part of it. but I think Brazilian didn't even manage to beat our opening and closing ceremonies South Africa we take this one lol. some of the games I couldn't watch them as they where playing very late or whatever the reason could be, but social media had my back on this one lol, it was so amazing to read what we call couch coaches had to say i love my tweeps lol.
ReplyDeleteI have to agree with you Social Media had backs of many people. Especially when it came to the results, because most of the games played late. So people just watched the score-line in the Social networks. Thanks for the comment :-)
ReplyDeleteThe FIFA WORLD CUP this year was took over social media.Many people followed the World Cup on social media more anything else.Including myself. FIFA has established its reputation on Social media well
ReplyDeleteI couldn't agree with you there Pachida. I think it was a good move to include Social Media during the World. Seriously, no body got time to watch the news bulletin!
DeleteSocial media has really taken over hey. I must also agree that the 2014 was so much better than the 2010 World Cup, all thanks to social media. You have highlighted this oh so well and I love the video that you have included as well. Nice post (y)
ReplyDeleteThank you Kifilwe, really this World Cup was just took awesome. With the inclusion of Social Media it was even better. Thank you for the comment
DeleteAm not really a soccer fan but this year I did watch soccer because soccer was all that people were Facebook in and twitting about and ofcos I didn't want to be left behind . I was one of the people influenced by the social media to watch the fifa world cup and it was really awesome I still play the highlights of YouTube.
ReplyDeleteIt so true, Social Media has a way of making people from all walks of life engage on a subject, even if they don't understand nor follow it. That's was the goal for Fifa to get people, to be in-conversation with one another. And this time it was Soccer. Thank for the comment!
DeleteI am a huge soccer fanatic and the World Cup got me buzzing. Social media contributes a lot in sustaining any reputation of a brand and in this case its the World Cup... Big ups to Social media as well as Public Relations.
ReplyDeleteI couldn't agree with you more Makhosi. Social Media gave the fans another topic to talk about. The fact that this World Cup became the most watched tournament of all times! It shows you that the power of Social Media and PR put together can do wonders for such tournaments.
DeleteWhat would news be these days without social media buzzing about it? The FIFA world cup 2014 was the best hands down, and this is all because people where talking about it on social media platforms which made it even better.
ReplyDeleteI couldn't agree with more on that one Palesa, Honestly this was and will forever go down as the thee Best Fifa World Cup in history, all thanks to PR and Social Media working together hand-in-hand to make this Tournament the biggest one we ever had. This is the new world we live in...we digital! Can't wait to see whats coming next..
DeleteSocial media really helped in marketing the world cup I agree with you there because it was trending on twitter and other social networks everyday even though I didn't watch the matches all the time was constantly updated about it on social media lol twitter was just my tv
ReplyDeleteI agree with you, with Social Media helping PR in connecting people to stay in the know with the world around them. It amazing to see what Social Media did for the World Cup hey, and the PR it got.The fact that some people were at work. But, they still know what was going on in terms of the score and they could see what was trending through Twitter and Facebook it so amazing.
ReplyDeleteI was not a soccer fanatic at first but after the buzz around these 2014 world cup hosted in Brasil, its changed my entire outlook on the sport of soccer. Simply because I could not avoid the buzz, it was on every social network, almost every radio station and television channel!!! THE PR WAS DONE PHENOMENALLY. So in a nutshell social media and the PR behind the world cup managed to turn me from a soccer rebel to a soccer fanatic
ReplyDeleteVIVA SOCIAL MEDIA VIVA!!!!
Social Media has he power to make you interested even if you not. Amazing how people who were not fan just like yourself are now interested because of what PR and Social Media
Deleteits so innovative how football clubs or national teams (locally or international) use social media for announcement, like the starting line-up of teams before the game starts both on facebook and twitter, and also announce a new signing of a player.
ReplyDeleteSo true, and I think that is one way of engaging with the fans. So that they can know what the starting-line up is and show or tell the fans the latest news via social media. And well while they doing that the club earns itself a name of having a good reputation. Which attracts new sponsors and new players in he club!
DeleteI have to agree with you Nomfundo, the advent of Web 2.0 has resulted in the Public Relations landscape to transform which consequently has allowed us to reconfigure our communications and modes of delivery. Social media has definitely played a vital role in the success of the 2014 Soccer World Cup and I, myself am excited to see the role that social media as a whole will play in the 2015 Rugby World Cup.
ReplyDeleteI couldn't agree with you more on this Preston. I certainly can not wait for the Rugby World Cup which is next year, to see what Social Media and PR can do for it, because for this tournament it did a wonderful job!
DeleteI still can not believe that Suarez guy bit another player but all in all the matches were great, but he PR around the World Cup was mediocre.
ReplyDeleteI have to disagree with you, I think PR that was used phenomenally during the World Cup and it worked in favour of the tournament. I mean people were able to keep up with the live score just by checking their Facebook pages and some could check it on Twitter
DeleteYes PR was certainly used well during the world cup! I agree! Loved the blog Nomfundo!
ReplyDeleteThank you Shernese, I totally agree with you. Things can only get better from now on wards, with PR and Social Media working together
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