The Toffees rebrand
Out with the Old, In with the new...new song sang by the TOFFEES' fans.
What a nice song to sing, don't you think? Okay let me get into it. With Everton FC changing their logo, the were saying to their fan's let have a new beginning with it and create new history. With the help of some PR of course. Knowing how feisty the Toffee fans are they were a bit hard to convince to a new logo. The real nice way to persuade fans, is to take them back to the history of the club's logo, which is the crest www.evertonfc.com.
In order for the re-branding to be successful, the fans needed to see where it all began. With the help of social media in order to get the fans to like the idea, they could voice out their thoughts because there were against the new logo. So when, the going gets tough you try different ways. Such as getting the fans involved in the designing of the new logo. After all dolls, fans are the Toffees they want nothing, accept if they are going to be involved in the process.
Do you think that there was enough of Public Relations being done to get the fans into supporting the new logo? Also do you think that asking the fans to add their input in the design was just a cover-up for the mistake of not asking them before the Club rebranded the logo? You can share your views on this topic. Until the next Blog, know your Colours ;-)...
In order for the re-branding to be successful, the fans needed to see where it all began. With the help of social media in order to get the fans to like the idea, they could voice out their thoughts because there were against the new logo. So when, the going gets tough you try different ways. Such as getting the fans involved in the designing of the new logo. After all dolls, fans are the Toffees they want nothing, accept if they are going to be involved in the process.
Involving the Fans
So Everton got them involved. This is one way of making fans happy by giving them the chance to say their views www.evertonfc.com. What do you think about the power of involving the fans, smart isn't? www.creativereview.co.uk. All the teams merchandise's, with the new logo and the new look dominating. http://evertondirect.evertonfc.com. And giving the new logo all the publicity it needs, so that the fans can embrace it.Do you think that there was enough of Public Relations being done to get the fans into supporting the new logo? Also do you think that asking the fans to add their input in the design was just a cover-up for the mistake of not asking them before the Club rebranded the logo? You can share your views on this topic. Until the next Blog, know your Colours ;-)...
Source: Youtube.com
Most brands fear change because change itself could confuse their following. Everton did a good thing by interacting with its fans to decide on the design of the logo. The fans impressions shows that this it was a good PR campaign.
ReplyDeleteSo true Thulani, I also think after the fans took to social media and started a petition they needed to react fast, and that they did!
DeleteIt was definitely a great strategy. The will make fans feel closer to the brand, increasing the awareness it already has. Good one Fundo!
ReplyDeleteI think so too, Rose! One way to make Fans happy is to make sure that they get involved and add their opinions on the Logo.
DeleteI think what Everton did was a good PR strategy because the fact that they were able to ask fans for their input on designing their logo means they were open to change and wanted to try something they feel comfortable with and most important the fans will love...We might even find a lot of teams coping what Everton did which is good!!!
ReplyDeleteTrue, I also think that it was a good approach in solving the "potential" problem after the petition. Also other clubs might as well copy it, it a good strategy. In improving the relationship with their followers in this case the clubs fans!
DeleteEverton is a football club that has been in existence for such a long period of time and i think with the strategy of involving the fans in designing the logo was great. At the end of the day, the success of a football team is dependent on the fans and the change that Everton F.C decided to implement is good. Other football clubs can learn a thing.
ReplyDeleteI agree with you on this Gugu, because Everton knows that without the fans the club in nothing. Good PR was done in maintaining the relationship with the fans, by means of getting them involved in Logo changing process.
DeleteTheir PR strategy was good because if they get their audiences involved it shows that they do recognize them and in that way fans will have a feeling of belonging and being part of the club because the club will not exist without the supporters.
ReplyDeleteThat is so true. A Football Club is nothing without it fans, by getting them involved it shows that the Club takes it fans seriously and take what they have to say about the evolving of the Club seriously!
DeleteWell they do say change is good even though sometimes change can be very bad. That should not stop brands from trying something new for them to be able to stand out from the rest, but again brands should never do the mistake of forgetting to involve their fans in their change because as we all know the fans make the brand not the other way around. I mean what is a brand without it's fans?
ReplyDeleteBasically brands are nothing without the fans. Since the customer is right, I think what Everton did was good because they wanted to evolve so in order for them to have the smooth way they needed the opinions of the fans. Everton remembered the most important factor here, and that is "Customer is King"!
ReplyDeleteIf you are transparent with your consumers, they will feel like they are part of the family, Everton done a great job by involving their customers in the changing of their new brand, now the consumers are aware of the new brand and wont get confused.
ReplyDeleteSo true, Everton was strategic about the rebranding by involving their fans. No company can operate without it followers so they thought about how this could damage their reputation as a Football brand! So they involved their fans
DeleteI think they should have asked the fans first before deciding to change the logo.Its a good thing they realized their mistake and involved the fans on the design of the logo.
ReplyDeleteTo move forward sometimes as a brand you need to be innovative and think out of the box, and think what you should do to make your followers want to know about you. That was a smart move to involve the fans, since customer is king!
ReplyDeleteMy point of side is that enough PR strategies is implemented especially by involving the fans for the club's image. However one thing that makes the club more unique is that they stick to the Prince Rupert's Tower Evolution. The club changed the badge since the year 1920 nine times hence I say that believe no negativity will affect the club's reputation especially by involving the fans.
ReplyDeleteI agree with you on that Karabo, and the fact that the Everton Tower stayed the same, means that the club didn't really want to change much. Except that they wanted they wanted to improve it, so that it had a funkier look.
Deletechange is always good hey, there will be resistance in the beginning but eventually the fans will come around, all thanks to the PR team.
ReplyDeleteSometimes it not easy to move to the unknown, but the fact that Everton was willing to try shows that the club is flexible.
DeleteEverton surely did a good job by involving its fans in the changing of their logo because it shows that it is transparent and we all know that this is one of the best srategies in PR. Now the fans will get a sense of belonging hence supporting this club even more. Big up to its PR team!
ReplyDeleteSo true Fiona, it was important to involve the fans.Since customer is King it important to give them what they want, and the PR that went in making sure that fans are exposed to the new logo was also great.
Deletepeople do not love change, they just like what they are used to. when you come up with changes its like rocking a boat but strategizing well can win you your clients trust and grow your business
ReplyDeleteSo true, Matilda people are comfortable with consistency not what they don't know. But with PR that can make them change their minds.
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